MBA 716 Hospitality Management and Strategic Planning

This course is designed to bring the hospitality/business manager to a new level of awareness. The demand to constantly innovate and influence change is not something to which hospitality managers have been accustomed. This course is focused on pointing out how the challenges of rapid change and competition can be accomplished. It suggests that tomorrow's manager will be a future-oriented leader, staying ahead of change and bringing organizations into the future. Topics examined in this course, as they relate to the hospitality industry include yield management, co-alignment principle, environmental assessment and scanning, competitive methods, strategy implementation, integrating strategy change, managing service quality and the demand, supply and technology relationships in the service industry, among others. An extensive project is produced in this class concerning a key topic relating to strategic planning.