BUAD 390 Business Research

This course teaches the techniques of the research process as applied to all aspects of the business environment and business functions. The process of defining research problems; as well as collecting, analyzing, recording, and interpreting data is emphasized. Also, an analysis of pertinent literature and business databases is covered. Techniques of data mining are covered. The class covers exploratory, descriptive, relational, and causal approaches. The use of research design and the scientific method for business decision making is addressed. The integration of statistics and research is emphasized. An applied, experiential approach is used in teaching this class.

Credits

3

Prerequisite

MATH 130