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Business Administration-Marketing Emphasis BS

Major Requirements

A major in business administration-marketing emphasis consists of

the four-year business core in addition to the following courses:

Required Courses:

MRKT 377Consumer Behavior in Marketing

3
MRKT 445Professional Selling

3

Select six courses from:

BUAD 352International Marketing

3
BUAD 499Business Internship

1 to 12
COMM 375New Media Design and Production

3
COMM 382Digital Storytelling

3
HMGT 346Hospitality Marketing and Sales

3
MRKT 370Principles of Social Media

3
MRKT 400Topics in Marketing

3
MRKT 477Advertising and Public Relations

3
MRKT 480Retail Management

3
MRKT 485Marketing Management

3
SBST 360Brand Management

3
BUAD 499: minimum of three semester hours
Effective as of 8/1/2021