Business Administration-Marketing Emphasis BS

Major Requirements

A major in business administration-marketing emphasis consists of

the four-year business core in addition to the following courses:

Required Courses:

MRKT 377Consumer Behavior in Marketing

3

MRKT 445Professional Selling

3

Select six courses from:

BUAD 352International Marketing

3

BUAD 499Business Internship

1 to 12

COMM 375New Media Design and Production

3

COMM 382Digital Storytelling

3

HMGT 346Hospitality Marketing and Sales

3

MRKT 370Principles of Social Media

3

MRKT 400Topics in Marketing

3

MRKT 477Advertising and Public Relations

3

MRKT 480Retail Management

3

MRKT 485Marketing Management

3

SBST 360Brand Management

3

BUAD 499: minimum of three semester hours